Maria Theresia Street is located in the very lively medieval old town of Innsbruck, at the foot of the Calvindel Mountain, extending from the Arc de Triomphe to the golden roof from south to north. It is a very old and prosperous shopping pedestrian street in Innsbruck. Via Maria Theresia is paved with small stones and has a retro flavor. The street is not long and can be completed in 10 minutes, but the design of every building, street light and even road signs here is very ingenious. The end of the street is connected to Calvindel Mountain, and you can see the distance when you walk on the street. The beautiful scenery of snow-capped mountains is a place worth slowing down and savoring carefully. You can start your medieval journey from its starting point, the Arc de Triomphe. The two sides of the magnificent Arc de Triomphe are carved with joy and sorrow, which is very intriguing. Continue on and you'll find the streets are lined with fine shops, from high street fashion brands to craft shops, cafes and restaurants. At the end of the street is the golden roof, which is covered with 2657 copper plates and dazzling in the sun. In addition to shopping, visiting museums, and admiring buildings, Maria Theresia Street is also a place full of activities. The performances of street performers, pigeons walking leisurely, and people chatting and laughing in roadside cafes are all beautiful scenery. A place to sit, enjoy the bright sunshine, the leisurely life of the locals, watch the Calvindel Mountain at the end of the street change into a gradient of blue, and feel the unique charm of the old town of Innsbruck.

Innsbruck · 1.4km from downtown

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No. 4 of Best Things to Do in Tyrol

Golden Roof

5.6

4.5/5

158 reviews

Golden Roofis a landmark in the Old Town of Innsbruck, Austria, and a calling card for this city in the Alps. It is actually a two-story late Gothic oriel balcony added to the facade of the old New Palace building: in the early 15th century, Duke Frederick IV, nicknamed "Empty Pocket," moved the center of power in Tyrol to Innsbruck and built his residence there. In the late 15th century, Holy Roman Emperor Maximilian I commissioned court architect Niklas Türing to build the oriel balcony to commemorate his marriage to Bianca Maria Sforza of Milan, and it was completed in 1500. The roof is covered with over 2,000 gilded copper tiles, which shimmer in the sun on clear days, and the underside of the balcony features a magnificent Gothic net vault.

Innsbruck · 1.1km from downtown

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No. 5 of Best Things to Do in Tyrol

Altstadt von Innsbruck

5.6

4.6/5

37 reviews

Altstadt von Innsbruckis small and can be explored entirely on foot: the Inn River flows nearby, the rock faces and snow line of the Nordkette hang above the rooftops, and medieval Gothic and Baroque houses line the streets, their facades painted in warm red, pale yellow, ochre, and other colors, making every view—whether you look up or down—scenic. The streets here are smooth, varying in width, and feature many curves. There isn't much urban planning, but the entire old town is a sight to behold, representing a clever blend of culture and nature. The main street is Maria-Theresien-Straße, where you can admire landmarks and symbols of Innsbruck, such as the St. Anna Column and the Golden Roof. There are many historic cafes and restaurants along the street where you can order a coffee and savor the moment.

Innsbruck · 1.1km from downtown

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2026 Europe 50 - Family-friendly Attractions

Swarovski Crystal Worlds

6

4.2/5

104 reviews

In honor of Swarovski's centenary birthday in 1995, Swarovski Kristallwelten (Swarovski Crystal Worlds) in Wattens threw open its doors to offer a new crystal living experience, a space where science and magic meet. Under the watchful gaze of the iconic Giant, spread over 7.5 hectares this joyful space showcases internationally and nationally recognized artists, designers, and architects. The spellbinding crystal gallery experience of the Chambers of Wonder, the expansive gardens and ever-changing exhibitions has entranced and enticed over 17 million visitors since its opening. As exhilarating retail extensions of this wondrous world, Swarovski Kristallwelten Stores in Innsbruck and Vienna, continue to embrace the mesmerizing magic of the beloved crystal destination, with the trio merging to form the internationally acclaimed D. Swarovski Tourism Services GmbH. Providing a one-of-a-kind encounter of art, nature and shopping – in one of the largest crystal retail spaces in the world – with a year-round program of events for all ages highlighting culture, lifestyle, and Austrian heritage, Swarovski's very own wonderland continues to captivate and spark imagination. Transforming crystal into a living breathing adventure, guests are assured of a unique and astonishing encounter every single visit.

Wattens · 15km from Innsbruck

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No. 6 of Best Things to Do in Tyrol

Nordkette

4.7

5.0/5

3 reviews

Nordkette is located in Austria and isThe Alpsis renowned for its spectacular natural scenery and abundant outdoor activities. As a natural attraction, Nordkette offers visitors the opportunity to explore alpine ecosystems and enjoy outdoor sports. The diverse terrain of the mountains caters to hikers and climbers of all skill levels. Travelers can follow winding trails through dense forests and open alpine meadows, enjoying the natural views and abundant wildlife along the way. For those seeking a challenge, the peaks of Nordkette offer thrilling climbs and panoramic vistas. In winter, Nordkette transforms into an ideal destination for skiing and snowshoeing, attracting ski enthusiasts and family visitors. The mountain's ski slopes and facilities offer a variety of options for skiers of all levels. Beyond outdoor activities, a cable car ride on the Nordkette offers a relaxed way to sightsee, allowing visitors to admire the mountain's magnificent views in comfort. Whether you're a nature lover, outdoor enthusiast, or a traveler seeking tranquility, the Nordkette provides diverse experiences and unforgettable memories, making it an ideal destination to explore the natural beauty of Bavaria.

Innsbruck · 4.9km from downtown

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No. 18 of Ski Resorts in Austria

Axamer Lizum Ski Resort

5

Axamer Lizum Ski Resort is located in the Innsbruck-Land District of Austria. From wide carving slopes to legendary slalom and downhill runs, and the large Golden Roof Snow Park, it offers a wealth of options for every skier. For thrill-seeking skiers, there are 300 hectares of freeride terrain. For families and recreational skiers, over 75% of the slopes are easy to intermediate in difficulty, ensuring everyone can enjoy the fun of skiing. The resort's infrastructure is also very convenient, with modern lift systems that allow visitors to easily reach the ski areas and enjoy magnificent mountain views from the high points of the resort. If you are interested in mountain biking or hiking, the Golden Roof Park is a fun-filled choice. Whether you are here for skiing or mountain tourism, Axamer Lizum Ski Resort will provide you with a rich activity experience.

Axams · 11.8km from Innsbruck

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No. 12 of Family-friendly Attractions in Austria

Alpenzoo Innsbruck - Tirol

4.5

4.5/5

6 reviews

The Alpine Zoo, located near Shangbeiling Park in the mountain range of 727 meters above sea level, is a zoo with a high altitude in Europe. It introduces more than 2,000 animals of more than 150 kinds in the Alps, including vultures, bison, bears, antelopes, etc. There are also all kinds of animals. The world's cold-water fish pond, featuring rare local fish species. All animals in the park are free-range, and small animals such as foxes, owls, wolves, deer, and otters can be seen running around everywhere, which is full of wild interest.

Innsbruck · 756m from downtown

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No. 4 of Family-friendly Attractions in Austria

Schlick 2000 Ski Center

5.1

Schlick 2000 Ski Centeris a charming ski destination located in Fulpmes. The area offers a wide variety of runs, with as many as 23 different trails and 25 km of slopes suitable for visitors of all ages and abilities, and skiers can explore blue and red slopes. From the top, the views are stunning, with layers of mountains forming a beautiful panorama. The summit'spanoramicrestaurant is brand-new and attractive, with full facilities. From the cable car and through the restaurant's glass walls, you can enjoy views of the Stubai Valley and the surrounding landscape. In addition, a free shuttle bus service runs on time and reliably takes visitors to the cable car, making travel convenient. There are plenty of post-ski activities. After a day on the slopes, visitors can relax in comfortable spots. Overall, this is a high-quality ski destination suitable for families.

Fulpmes · 14.1km from Innsbruck

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No. 13 of Ski Resorts in Tyrol

Bergbahnen Oberperfuss

4.7

Bergbahnen Oberperfuss is located in Innsbruck County, Austria, about 15 kilometers from the center of Innsbruck. It is located at the foot of the North Tyrol Alps. It features mountain sports and natural leisure. The cable car system connects the foot of the mountain with the medium and high altitude activity areas. In winter, the area offers ski slopes of varying difficulty, equipped with artificial snowmaking facilities and night lighting. In summer, hiking is the core, with three marked trails running through the forest and meadows, with rest points and viewing platforms along the way. In addition, there is a Frisbee golf course and a regular outdoor yoga course area near the cable car station to meet diverse outdoor needs. Infrastructure includes a mountaintop restaurant, ski equipment rental point and parking lot. It is recommended that tourists plan their itinerary in conjunction with surrounding attractions such as the Old Town of Innsbruck and Swarovski Crystal World. Pay attention to the snow forecast in winter, and bring a windproof jacket and trekking poles in summer.

Gemeinde Oberperfuss · 13km from Innsbruck

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Hofburg Innsbruck

3.8

4.4/5

33 reviews

The palace castle was built in the late 15th century. In 1460, Archduke Sigmund built the Hofburg Palace (the predecessor of the castle) during his reign. From 1754 to 1773, Queen Maria Theresia ordered the Baroque palace to be rebuilt and restored Gothic walls destroyed by fire and earthquakes. Among the more striking features of the present court are the luxurious halls of polished marble and adorned with platinum, with busts of members of the emperor's family and three ornate ceiling frescoes. There is a nun at the southern end of the palace, and the two Baroque gates of the nun are very characteristic. There is a statue of Austrian Emperor Franz Joseph in the palace gardens. Sissi and Franz Josef met here in August 1853 and became Queen of Austria.

Innsbruck · 1km from downtown

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Innsbruck: City Card Including Public Transport

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4.7/5

· 113 reviews· 148 booked

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94.7% of travelers recommend

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Combi Ticket: Alpine Zoo and Hungerburg Funicular

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· 90 reviews

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4.6/5

· 204 reviews

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Featured Outdoor & sports in Innsbruck

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Innsbruck: Paragliding Adventure near Innsbruck

4.9/5

· 30 reviews

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Ehrwald: Zugspitze Snowshoe Hiking Tour with Mountain Views

5.0/5

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Voucher for QC Terme Dolomiti Spa

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Pozza di Fassa: QC Spa Dolomiti Admission Ticket

5.0/5

· 1 review

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EnglishGuaranteed departureMultiple car types availableChoose your hotelPrivate Tours

Discover the Beauty of Bavaria: Visit Ludwig II's Neuschwanstein Castle, Linderhof Palace, and Herrenchiemsee Palace; discover the region's rich and regal history. · Choose from a selection of hotels featuring top-notch amenities, comfortable surroundings, and prime locations, ensuring a home-away-from-home experience. · Travel in comfort with a private car, no shopping stops along the way, an online travel concierge at your service, and multiple layers of safety assurance. Including empty run fee.

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Innsbruck weather for the next 2 days11/16: 4-10℃, 11/17: 5-12℃

Free things to do in Innsbruck

Maria-Theresien-Straße

5.7

4.4/5

81 reviews

Innsbruck · 1.4km from downtown

Altstadt von Innsbruck

5.6

4.6/5

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Innsbruck · 1.1km from downtown

Triumphal Arch

3.4

4.8/5

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Innsbruck · 1.6km from downtown

St. Anna Column

3.3

4.7/5

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Innsbruck · 1.3km from downtown

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What travellers say about Innsbruck

Jason Egg31 October 2026

5.0

Maria-Theresien-Platz is one of the most beautiful squares I visited in Vienna. What caught my attention immediately was the impressive monument of Empress Maria Theresa, surrounded by two magnificent museum buildings. The architecture is absolutely stunning, and the entire square has a grand European atmosphere that makes you feel like you are walking through history. I enjoyed taking a slow walk around the area, admiring the beautiful buildings and capturing photos from different angles. It is also a great spot to relax while exploring Vienna’s city centre. Definitely worth stopping by, especially if you enjoy history, architecture and beautiful European scenery!

Maria-Theresien-Straße

SUNSHINE ONUS26 April 2025

4.0

因斯布鲁克黄金屋顶是奥地利因斯布鲁克的标志性建筑，最初由蒂罗尔公爵弗雷德里希四世于1420年建造，作为公爵府邸。1494至1496年间，神圣罗马帝国皇帝马克西米利安一世为庆祝其与玛丽·勃艮第的婚礼，下令在建筑的南立面增建了具有哥特式穹隆的观赏阳台，即现在的黄金屋顶。

Golden Roof

Lavender and Sun17 May 2023

5.0

A county in the Austrian state of Tyrol, located in the central part of Tyrol, bordering the German state of Bavaria to the north and the Italian autonomous province of Bolzano to the south. It borders the counties of Imst and Schwarz in Austria. It has an area of 1,990.1 square kilometers and a population of 154,940 (2001). The county seat, Innsbruck, is an independent city surrounded by the county. It is divided into 65 townships.

Altstadt von Innsbruck

_TI***0y25 August 2026

4.0

It is a good activity for a day with bad weather. You walk follow the path. Everything was creative and mesmerizing.

Swarovski Crystal Worlds

Anonymous user21 February 2025

5.0

Very happy enjoyable with pretty alpine view from top of nordkette

Nordkette

小思文12 January 2022

4.0

The Alps is a very unique mountain range, and this zoo is also a protected area of the Alps. It has collected many mountain animals in the wild. Some large mammals can also be seen everywhere. The environment between humans and animals is very good.

Alpenzoo Innsbruck - Tirol

小小呆6022 September 2019

3.0

This palace complex was built in the 1460s by the emperor and grand duke of the time, but some of the later decoration and beautification projects were carried out by Queen Theresa, so the palace is very beautiful today.

Hofburg Innsbruck

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Frequently asked questions

What are the must-do things in Innsbruck?

Don't miss these attractions in Innsbruck: Maria-Theresien-Straße, Golden Roof, and Altstadt von Innsbruck. If you like Day tours, try Austria Innsbruck|Altstadt von Innsbruck - Stadtturm - Ottoburg - Golden Roof [private chartered 1-day tour]. If you enjoy Outdoor & sports, try Innsbruck: Paragliding Adventure near Innsbruck.

What are the recommended tours and excursions in Innsbruck?

When choosing a tour, start with how much time you have and the kind of experience you're looking for. Trending options right now include Austria Innsbruck|Altstadt von Innsbruck - Stadtturm - Ottoburg - Golden Roof [private chartered 1-day tour], 1-day tour of Altstadt von Innsbruck, Stadtturm, Ottoburg, and Golden Roof in Austria, and Innsbruck Old Town + Golden Roof + Maria-Theresien-Straße day tour in Austria. Check the real-time availability and itinerary before you book.

What's the typical cost of day tours and activities in Innsbruck?

As of 15 November 2026, the reference price for day tours and activities in Innsbruck is around AUD 19.53 – AUD 1,866.84. Rates vary by duration, group size, transport, tickets, meals, and any special admission requirements. Before you book, please confirm the billing currency and whether the price is quoted per person or per group.

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Things to do in Innsbruck

Explore top experiences

Top 10 attractions in Innsbruck

Maria-Theresien-Straße

Golden Roof

Altstadt von Innsbruck

Swarovski Crystal Worlds

Nordkette

Axamer Lizum Ski Resort

Alpenzoo Innsbruck - Tirol

Schlick 2000 Ski Center

Bergbahnen Oberperfuss

Hofburg Innsbruck

Traveller favourites curated for you

Neuschwanstein Castle

Eurail Austria pass

8D7N • Germany: Munich, Füssen, Wattens, Innsbruck, Berchtesgaden, Salzburg, Vienna

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Experiences you can't miss in Innsbruck

Featured Day tours in Innsbruck

Featured Outdoor & sports in Innsbruck

Featured Spa & wellness in Innsbruck

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Private Tours in Innsbruck

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Free things to do in Innsbruck

Maria-Theresien-Straße

Altstadt von Innsbruck

Triumphal Arch

St. Anna Column

What travellers say about Innsbruck

Maria-Theresien-Straße

Golden Roof

Altstadt von Innsbruck

Swarovski Crystal Worlds

Nordkette

Alpenzoo Innsbruck - Tirol

Hofburg Innsbruck

Popular cities near Innsbruck

Venice

Schwangau

Lucerne

Florence

Rome

Vaduz

Fussen

Paris

Frequently asked questions

What are the must-do things in Innsbruck?

What are the recommended tours and excursions in Innsbruck?

What's the typical cost of day tours and activities in Innsbruck?

How can I contact Trip.com customer support?

Can I change or cancel my booking?

How can I get discounted prices?

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